What is URL Shortening? Benefits of Using URL Shortener

What is URL Shortening? Benefits of Using URL Shortener


In the online marketing field, paying attention to small things can play a significant role. One such thing is URL shortening. With this service, you can make your website or website page’s URL look user-friendly and appealing. Before talking about benefits, let’s first understand what URL shortening is.


What is URL Shortening?

URL shortening turns the long link into whatever URL you would like it to be. For shortening your website address, you can make use of the right URL shortening tool. It will help you turn a boring links into a user-friendly links.


There are also different custom URL shorteners in the market. As the name suggests, a custom URL shortener will allow you to add customization to the URL. The best example is URL shortening on Twitter. Whenever you publish any content with the link, Twitter shortens it with its own URL shortener.

Benefits of Using URL Shortener

Using the right URL shortening tool can benefit in a lot of ways. Here are the benefits of using a URL shortener:

Tracking the clicks

The first and significant advantage of using an URL shortener service is it allows tracking the number of link clicks, their location, and time. The role of a link shortener won’t just be making the link look user-friendly on social media or sms messages. To get the best out of online marketing, paying proper attention to analytics is so important. Without that, you won’t get an idea about the effectiveness of your marketing campaign. It will provide you analytics for link clicks, from which channel clicks are coming, and what time the click was made. This way, you can find out which post has got higher engagement.

Make your post look better

Another advantage of using a URL shortener is it can help you make your post look better. You don’t want to bore your audience by showcasing long web address, right? That’s when the importance of a URL shortener comes in. Long URLs also result in heavy bounce rates. Users bounce back even without clicking the link and going through your web post. Through customized URLs, your post will look a lot better and will have more chances of being clicked. In short, the more user-friendly your URL will be, the more web traffic you can attract to your site.

Increase your website traffic

The second point reminds us of this point. By making your post look better with a URL shortener, you can increase traffic to your website. With the help of a URL shortener, you can promote your blog posts, products, or services. When you don’t use the tool, it will display the full URL, which can be quite boring for your audience. By shortening the URL, it will look appealing, and it will help you drive more traffic to your website or web page. With customized links, you can add your customized badge or call-to-action tag to any of your websites. For example, if you want your audience to sign up for your service, you can include the word “signup” inside the URL. This will increase the chances of getting more clicks.

Increased sharing

Another benefit of shortening the URL is it can help you get more shares. Do you know that a shortened URL will be more likely to generate engagement as compared to long, boring, and clumsy URLs? When the URL is short and easy to read, it will generate more engagement. A shortened URL will make it easy for your readers to click, copy, and share. This will encourage your readers to share your post. Increased sharing also means more content exposure and improved website traffic.


Another reason why you should consider using an URL shortener is to maintain professionalism. Long-form links will create a poor impression in the minds of your audience. Shortened and clean links are the best way to leave a good impression by creating easily branded short address.

Final Thoughts

Here we have seen the advantages of using a URL shortener. Using the tool won’t just help you make your sites links look clean; it will help you boost engagement and increase your website traffic as well. Kyxyo.com is the URL shortener tool you can use to give a customized look to your links.